Malga

For the launch of Malga's new identity, I led the art direction and the creation of the campaign's Key Visual. The creative core was anchored in the transition from "darkness to light"—a visual metaphor for leaving behind a traditionally opaque and confusing payment ecosystem in favor of a clear, agile, and straightforward solution. The entire aesthetic execution was guided by this narrative, visually materializing the transparency and ease of navigation the brand now offers to the market.

Visual System: The Lens and the Light Beam
For the launch of Malga's new identity, I led the art direction and the creation of the campaign's Key Visual. The creative core was anchored in the transition from "darkness to light"—a visual metaphor for leaving behind a traditionally opaque and confusing payment ecosystem in favor of a clear, agile, and straightforward solution. The entire aesthetic execution was guided by this narrative, visually materializing the transparency and ease of navigation the brand now offers to the market.
Art Direction Ronni Piovesana
Copyright and Project Manager Bruno Santos 
Designer direction by Amanda Ikoma
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