Data n' Quant

The work developed for Data n’ Quant involved creative development for various brands and products under a single client's umbrella. I was responsible for the art direction and the creation of the visual identity for course launch campaigns focused on the investment and quant trading markets. In addition to the launch pipeline, I also structured the design and graphic rollouts for highly commercial seasonal campaigns, such as Black Week. The project's focus was to translate the universe of data and finance into a solid digital aesthetic, ensuring that the Key Visual conveyed trust to the audience while maintaining high conversion performance across ad creatives and campaigns.