Darkness
Working with Darkness required translating its heavy and aggressive visual identity across multiple touchpoints. Building on a high-volume campaign structure, I led the visual rollout for product launches and annual actions. My role involved adapting the core design for both digital environments (performance ads, social media, and website) and large-scale print materials for retail. The main focus was flawlessly executing these adaptations, ensuring the brand's powerful visual language remained consistent and striking across all platforms.
